Adobe Firefly

Firefly is Adobe's family of generative models for images, video, vectors, and design effects, trained on licensed Adobe Stock and public-domain content so commercial use is the default posture: enterprise customers receive IP indemnification for outputs. The models surface where designers already work, powering Generative Fill and Generative Expand in Photoshop, Text to Vector and Generative Recolor in Illustrator, and matching features in Adobe Express and Premiere Pro.

A standalone Firefly web app handles text-to-image and text-to-video generation with style and structure references, and every output can carry Content Credentials metadata that records how it was made. Generation runs on a credit system: each output consumes generative credits from a monthly allowance set by your plan, and paid Creative Cloud subscriptions include credits alongside Firefly-specific tiers.

Firefly suits working designers and enterprises that must answer questions about training data provenance. It is the least legally fraught route to generative imagery in client deliverables, though raw stylization still trails Midjourney and other dedicated art tools.