Collected from moderation notes and maker emails across the first months of the directory. Short answers, data where we have it.
1. How many screenshots should a listing have? Three or more. Listings with 3+ media get roughly 2× clicks. Five is the cap; use it.
2. Do I need a video? No. A crisp GIF of the core loop beats a 90-second sizzle reel.
3. What gets listings rejected most? S2 ("AI button bolted on") and S3 (incomplete listing). Both are fixable in an afternoon.
4. Can I review my own product? No: maker self-review is blocked, including domain-matched accounts. Competitor reviews are allowed and often the most useful ones.
5. How honest does the pricing section need to be? Completely. If the free tier has a hard cap, the listing says so. If there's a seat model, the listing says what counts as a seat. Listings with vague pricing convert worse and churn reviewers faster: honesty is the cheaper option.
6. What kind of claims get flagged? Unverifiable superlatives ("the best AI writer"), metrics without a method ("10× faster"), and "free" that isn't. Write claims you could defend with a demo and a methodology paragraph.
7. Can I gate reviews to verified users? On your own site, sure. On Prother, reviews come from community accounts: that's what makes the aggregate meaningful. You can respond to every review, including the harsh ones.
8. What's an Editor's Pick, and can I pay for it? An editorial badge, never for sale. Sponsored placements are separately labeled and never inside organic listings.
9. Someone else listed my tool. Can I claim it? Yes: unclaimed listings carry "Claim this →". Verification is by domain email, DNS TXT, or meta tag. Rights transfer after verification.
10. Can I pay to be listed? No. Listing is free and editorially reviewed; the six standards (S1–S6) are the only gate. Paid placements exist, are labeled, and never affect whether a tool is listed.
11. My listing was rejected: now what? The rejection email names the failed standard(s) with a one-click resubmit. Median fix time is under a day.
12. What should I do the week after listing? Reply to every comment and review, keep the pricing section current, and ship the thing reviewers asked for. A listing is a beginning, not a verdict.